Advertisement is an engine of commerce. You have probably heard that popular expression before. The same applies to the iGaming business as well, because the advertising here is the key to success. Previously, we have already told you about the different types of marketing for online casinos. Learn more… In that article, we said that affiliate marketing is probably the most effective way to promote your gaming club. Today, we would like to delve into this topic and figure out how do casino affiliate programs work.
What is iGaming affiliate marketing?
Casino affiliate marketing is the most common way of promotion in the industry. Its key feature is that you deal with affiliates (partners), who, in turn, attract users to your gaming club. iGaming affiliates receive a commission from each player involved in your gaming platform. The main advantage of the casino affiliate network is that you only pay for the successful conversions, which means your budget never goes down. This is a cost-effective solution that is mutually beneficial for you and your partners.
As for the ways to reward your casino affiliates, there are 3 main partnership models in the online gaming business.
CPA (Cost Per Action) – This model rewards an iGaming affiliate with a fixed amount of money each time a player performs a certain action after following a referral link, most often by registering or making a deposit.
Revshare – The model is also very popular in the online casino industry. Revenue Share gives a percentage of total income from the attracted player to a casino affiliate.
Hybrid – Combination of CPA & Revshare models, includes both the fee per action and the percentage of revenue.
This kind of marketing strategy has long proven to be a successful method of promotion. By integrating the casino affiliate network into your online gaming club, you can engage plenty of new players. We are glad to help you with this. You can always earn more. Feel free to contact us, and we’ll be in touch in no time!
Types of casino affiliates
iGaming affiliates may either be individuals or companies. They all can be roughly divided into 3 categories. Keep reading to learn more about them!
Influencers
The first category includes public figures, such as bloggers and streamers. They can be people who produce themed online casino content, as well as those who are far from the industry. Bloggers are often trusted by the audience, so a native integration of your gaming club is sure to bring a lot of new leads. Be prepared for the fact that not every blogger will be ready to become your potential casino affiliate, and will most likely ask for a fairly large retainer fee.
As for the streamers, they can be called almost the most powerful iGaming affiliates. The thing is, they usually broadcast what they currently play. And when the viewers see a streamer successfully spinning slots/playing roulette at your online casino, they will be incredibly impressed & highly interested. Typically, a separate account with artificially increased RTP is created for a streamer, so he/she mostly wins. It is also surprising that the most popular streaming platform “Twitch”, known for its strict moderation policy, allows demonstrating the online gambling & advertising of the casino affiliate networks.
Thematic resources
Another interesting type of casino affiliates is thematic platforms. These are, for example, websites devoted to the news from the world of iGaming or reviews of various online casinos. There are also a huge number of forums where players meet to discuss pressing issues. This is a really strong source of targeted traffic, because the vast majority of the visitors are players who make bets on a regular basis. The administration of such sites will never deny advertising, as affiliate marketing is the main source of their income.
Arbitrators
Traffic arbitrators are the perfect iGaming affiliates. It is people who specialize in attracting users to various resources and professionally promote absolutely everything you need. If your gaming club is integrated with a casino affiliate network, be sure that arbitrators will find you by themselves. Otherwise, you will have to look for them on different aggregator platforms.
Arbitrators use the whole range of tools as promotion methods: contextual & targeting advertising, banners, ads from bloggers, and many other things. It is noteworthy that they are able to bypass the restrictions of some platforms, using various tricks. Offer a decent reward for the casino affiliates’ work, and the result will not be long in coming.
Why do casinos mostly work via casino affiliate networks?
Now it is realizable, how do casino affiliate programs work. As mentioned earlier, affiliate marketing is a cost-effective solution in which you do not have to blindly rely on chance. You pay your casino affiliates only for the final result, and not the full cost, but only a percentage (or reward). In addition, traditional gaming clubs advertising is forbidden in most countries, so affiliate marketing remains almost the only way to legally promote your online casino. Choose your iGaming affiliates wisely, and soon you will see the effectiveness of this solution.
The process of promoting your gambling club can easily be automated if you integrate the casino affiliate network into it. We have many years of experience in online casino advertising. Contact us for a personal consultation with our managers!